Fact #989, August 7, 2017: The Most Common Price Point for Light Vehicles Sold in 2016 was $27,000

In the $27,000 category, 52% of the vehicles sold were cars, but in the $40,000 category, almost all (98%) were light trucks.

Vehicle Technologies Office

August 7, 2017
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In 2016 there were 17.5 million light vehicles sold with over 2.1 million of them priced from $27,000 to $28,000 and another 1.7 million priced from $40,000 to $41,000 based on the manufacturer’s suggested retail price (MSRP). In the $27,000 category, 52% of the vehicles sold were cars, but in the $40,000 category, almost all (98%) were light trucks. Nearly 600,000 vehicles were sold with MSRPs over $61,000. Overall, half of all light vehicles sold in 2016 were priced below $30,000.

U.S. Light Vehicle Sales by Vehicle Price, 2016

Graph showing U.S. light vehicle sales by vehicle price in 2016. See dataset for Fact #989 for more detailed information.

Notes: Prices are based on MSRP and do not include rebates or other incentives. Light vehicles include cars and light trucks with a gross vehicle weight rating of 10,000 lb or less.

Source: Provided by Russ Campbell, CSRA.

Fact #989 Dataset

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