The U.S. Department of Energy's (DOE's) Brand Guidelines explain how to develop DOE-branded print products and exhibits.
This guide also includes information on DOE's Office of Energy Efficiency and Renewable Energy (EERE) and its technology-office-level and co-branded icons, as well as the standards for their approved usage.
If you have questions about branding or logos, please contact EERE Communications.
DOE Brand Assets
- DOE logo files: Find high-resolution versions of the new DOE logo in approved variations—full color, single color, and more.
- DOE Photo Library: Download high-resolution images for your digital products.
- DOE Templates: Find working templates for everything from PowerPoint slide decks to internal memos and more.
- DOE Teams backgrounds: Show off DOE's new look in your meetings.
EERE Brand Assets
- EERE logo files: Find high-resolution versions of the new EERE and office-level logos in approved variations—full color, single color, and more:
- EERE Templates: Updated templates for everything from PowerPoint slide decks to fact sheets, technical reports, and more.
- EERE Microsoft Teams backgrounds: Show off EERE's new look in your meetings with:
Logos
As of October 2024, DOE no longer allows the development of new logos or brand identities for DOE-funded projects or programs. Unless expressly given an exemption, all EERE program and/or project logos must be sunset, and all branding must align with the DOE Brand Guidelines.
Logos not included in this brand consolidation effort are institutes, international collaborations, externally owned/operated programs, multi-agency initiatives, or logos that have been legally trademarked by a national lab.
If you feel you need a logo exemption outside of the above criteria, or have questions about the logo sunsetting process, please reach out to the EERE Products and Branding Team.
Branding FAQ
Per DOE guidance, all office outreach should align with the new DOE brand.
All EERE offices should use the approved branding, which uses Aqua Blue (light blue), Verdant Green, and Electric Blue (dark blue) as the colorations on all materials.
The new font for designed materials will be Figtree, and the font for PowerPoint decks and Word technical documents will remain Arial.
Yes, emails sent through GovDelivery must use the new email templates. These new templates carry DOE and EERE’s new branding and color palette. Templates are available for each DOE/EERE GovDelivery email distribution list, and any questions or requests should be sent to the EERE GovDelivery Team.
No. Office branding is no longer allowed under the new DOE direction, and all offices should be using the approved EERE templates for all products and presentations.
However, you may use your office identifier on your products as needed.
If your product falls outside of the offered templates, please contact your tech office's designer or email the EERE Products and Branding Team to find a designer who will work with you to find an appropriate solution.
If your project started before Oct. 1, 2024, please contact the EERE Products and Branding Team for guidance. At a minimum, project/program websites and deliverables to be posted or printed are required to sunset project/program logos and adhere to the DOE brand.
If budgetary implications impact your ability to sunset logos, please reach out to Liz Penniman for assistance from the EERE’s communications team.
Using the DOE Logo, Seal, or Identifier on Non-Federal Products
The DOE and EERE logos, seals, and identifiers are meant for official use only. If your company is not part of DOE, you must request permission to use these images on your products.
Every usage of the DOE or EERE identifiers, logos, or seal must be reviewed and explicitly approved by the authorized DOE official. Details on how to submit a request are outlined below. If use is permitted, outside organizations must use the logo, seal, or identifier with qualifying language that explains their presence on non-DOE materials. These images cannot be used in any way that implies that DOE endorses a private company, service, or product. The images may not be changed, distorted, or otherwise altered in any manner. There is a Code of Federal Regulations regarding the DOE graphical identifier on the Government Printing Office website.
You must request permission to use the DOE or EERE logo, seal, or identifier on any non-DOE product. This process could take several days, depending on how the images will be used and the authorities' availability.
This process is faster and easier when the DOE Office you're working with submits the information below. It is possible for an outside organization to submit a request, though these may take longer and be harder to process.
Start the process by sending the following information to EERE Communications:
What office is supporting this effort? Please include the Program name and the contact information of your DOE or EERE point of contact.
We ultimately need input from a federal employee, but you can provide us with your contact information. This person will be contacted to ensure the office is comfortable with how you propose using their branding.
Please explicitly describe how you will use the images. We need to clearly understand the specifics of exactly how and where they will be used every time the images are used. Please provide:
- Mockups, if possible
- Where will it be used
- How will it be used
- The information with which the images will be associated
When describing how the images will be used, please remember that most external uses of our images need qualifying wording to explain why it is there. It's common to include text such as "Funding provided by" or "Support provided by." It must be clear why the images are being used. They cannot give the appearance that DOE is endorsing a private company, service, or product.
- What is the association between EERE and this external entity and why should the images be used on this product? Please provide a summary, but include enough detail that a reviewer can understand the relationship between this external usage and DOE.
- Is there any urgency to this request? When do you need to hear from us? We will work the review process as fast as possible, but please try to allow at least several days for your request to be processed.
- Who are you, and what is your involvement with this request? Who do we contact with further questions? Please include full information such as your title, organization, involvement with the project, and involvement with EERE.
Once we have your initial responses, they will be reviewed and the process started. You will be contacted if further information is required.